The Norwegian Seafood Council (NSC) aims to increase the value of Norwegian seafood resources. We do this through market insights, market development, market risk management and reputational risk management in select markets around the world.
Our head office is located in Tromsø, Norway, and we have representatives in Sweden (Stockholm), UK (London), Germany (Hamburg), France (Paris), Spain (Madrid), Portugal (Lisbon), Italy (Milan), Brazil (Rio de Janeiro), Japan (Tokyo), Singapore (Singapore), China (Shanghai) and USA (Boston). In addition, we work to identify opportunities for Norwegian seafood products in both new and established markets.
The Norwegian seafood industry finances the activities of the Council through fees levied on all exports of Norwegian seafood.
We have five advisory groups, one for each of the most important seafood species or industries; salmon and trout, ground fish (cod, saithe, haddock etc.), prawn and shellfish, conventional products (salt fish, clipfish, stockfish) and pelagic products (herring, mackerel, capelin). In addition, three advisory groups have been established; one for the Norwegian domestic market, one for environmental documentation and one for new markets.
The advisory groups comprise in total over 70 representatives from the Norwegian seafood industry.
NSC is a public company owned by the Ministry of Trade, Industry and Fisheries. The Ministry of Trade, Industry and Fisheries appoints the board of directors for NSC for a 2 year period.
NSC is the approval authority for Norwegian seafood exporters. The Council also acts as an advisor for the Ministry of Trade, Industry and Fisheries in affairs concerning seafood exports and trade.
Our activities focus on three main areas:
NSC marketing work aims to further increase the demand for Norwegian Seafood in both new and established markets. NSC works together with the Norwegian fisheries and aquaculture industry to identify and develop markets for Norwegian seafood products. The broad range of marketing activities aims to support Norwegian seafood exporters. By raising awareness and preference for Norwegian seafood, our marketing efforts lay the foundation for each of our exporters sales and marketing.
NSC is the industry’s main source for market insight based on statistics, trade information, consumption and consumer insight. We provide effective and rational services for Norwegian seafood exporters that adds to their knowledge and insight in bringing their products to market. The services provided give the industry continuous access to important insight that forms the basis of strategic decisions and competitive advantages.
Communication and market risk management
NSC contributes to safeguard the reputation of Norwegian seafood with active and goal-oriented work together with the different companies within the seafood industry, different authoritative bodies and media. We continuously work to strengthen the proactive market risk management for Norwegian seafood in Norway as well as our most important seafood markets.